Examlex
You will receive a free one-year subscription to Netflix when you purchase any Sony flat-panel television is an example of a rational appeal.
Prejudice
An opinion formed beforehand without sufficient evidence or personal experience.
Preconceptions
Ideas or opinions formed before having the evidence for their truth or usefulness.
Crystallized Intelligence
The ability to use skills, knowledge, and experience, which tends to grow stronger with age.
Fluid Intelligence
The capacity to think logically and solve problems in novel situations, independent of acquired knowledge.
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