Use an Emotional Appeal When the

question 98

Multiple Choice

Use an emotional appeal when the

• A)product is expensive; long-lasting; or important to health, security, and financial success.
• B)product is inexpensive, short-lived, or nonessential.
• C)reader is comparing similar products from other companies.
• D)reader has a college education.

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Definitions:

Domestic Deflation

A decline in the general price level of goods and services within a domestic economy over a period of time.

Exports and Imports

Describes goods and services sold to other countries (exports) and goods and services purchased from other countries (imports).

Flexible Exchange Market

A foreign exchange system where the value of currencies are determined by market forces without direct government intervention.

Equilibrium Exchange Rate

The exchange rate at which the demand for a currency equals its supply in the foreign exchange market, resulting in a stable market price.