Which of the Following Is the Most Effective Emotional Appeal

question 24

Multiple Choice

Which of the following is the most effective emotional appeal?

• A)For a limited time you will receive our employee discount on any new General Motors vehicle.
• B)Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
• C)Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
• D)Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.

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Definitions:

Self-Serving Bias

The common tendency to attribute successes to personal characteristics and failures to external factors, often to maintain self-esteem.

Actor-Observer Effect

The tendency to make internal attributions for the behavior of others and external attributions for our own behavior.

External Attributions

The process of attributing the cause of one's own or others' behavior to external factors, such as the situation or other people, rather than to internal characteristics.

Self-Affirmation Theory

The idea that people respond less defensively to threats to one aspect of themselves if they think about another valued aspect of themselves.