The Primary Channel That Consumers Use to Interact with Brands

question 96

Multiple Choice

The primary channel that consumers use to interact with brands today is

• A)e-mail.
• B)focus groups.
• C)mall and shopping center surveys and sample booths.
• D)direct mail.

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Definitions:

Filters

Mechanisms or criteria used to screen, select, or refine information or choices.

Exonerating Circumstances

Situations or conditions that relieve someone from any blame or guilt in a given scenario.

Negotiators

Individuals or parties engaged in discussions aimed at reaching an agreement or resolving a conflict.

Positions

The locations or arrangements in which something is situated, or the stance taken by a person in an argument.