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When Analyzing Your Audience, You Should Consider the

question 16

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When analyzing your audience, you should consider the


Definitions:

Base-Rate

The underlying or foundational rate of occurrence for a particular event or outcome within a given population or dataset.

Base-Rate Information

The frequency with which an event occurs within a general population.

Availability Heuristic

A cognitive bias where individuals rely on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Base-Rate Information

Refers to the statistical frequency of various phenomena or characteristics within a given population, used to inform judgment and decision-making processes.

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