Examlex
When analyzing your audience, you should consider the
Base-Rate
The underlying or foundational rate of occurrence for a particular event or outcome within a given population or dataset.
Base-Rate Information
The frequency with which an event occurs within a general population.
Availability Heuristic
A cognitive bias where individuals rely on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Base-Rate Information
Refers to the statistical frequency of various phenomena or characteristics within a given population, used to inform judgment and decision-making processes.
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