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Pricing Strategy
The method companies use to price their products or services, considering factors like market demand, competition, and cost of production.
Break-Even Analysis
A financial calculation to determine the point at which revenue received equals the costs associated with receiving the revenue, indicating no net loss or gain.
Price Sensitivity
The degree to which the price of a product or service affects consumers' purchasing decisions or demand for the product.
Markup Pricing
A pricing strategy where a fixed percentage is added to the cost of a product to determine its selling price.
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