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Segment
A portion or division of a larger whole, often referring to a distinct group within a market targeted by businesses.
Geographic Segmentation
Geographic segmentation is a marketing strategy that divides the market based on location, allowing for targeted marketing efforts tailored to regional characteristics.
Value and Lifestyle Survey
A research tool used to assess consumer attitudes, beliefs, and behaviors to understand their purchasing decisions better.
Strategic Business Insights
Analytical information and perspectives that provide depth understanding of business environments to aid strategic planning and decision-making.
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