Examlex
Which of the following relationships would most likely have the weakest correlation?
Societal Marketing
A marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
Social Responsibility
The duty of businesses and individuals to act in the best interests of their environment and society as a whole.
Cause Marketing Programs
Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.
Public Concerns
Issues or matters of interest or worry to the general populace, often related to social, environmental, or ethical implications.
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