Examlex
The part of the nervous system that enables you to make sense of the world around you is the
Marketing Environment
The external factors, including social, economic, technological, and political conditions, that affect a company's marketing strategies and performance.
Growth-Share Matrix
A strategic planning tool that helps companies analyze their business units or product lines based on market growth rate and market share relative to competitors.
Strategic Direction
The long-term path or course of action that an organization intends to follow to achieve its goals and objectives.
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