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Sensations of hotness result from
Social Media
Online platforms that allow users to create and share content or participate in social networking.
Tim Coombs
A noted scholar particularly recognized for his work in crisis communication and the situational crisis communication theory.
Social Media Crises
Situations that result in negative publicity and damage to a brand's reputation on social media platforms, often requiring immediate and strategic responses.
Press Releases
Official statements issued to newspapers and other media for the purpose of providing information, an official statement, or making announcements.
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