Examlex
In operant conditioning, positive reinforcement ______ the likelihood of repeating a response, negative reinforcement ______ the likelihood of repeating a response, and punishment ______ the likelihood of repeating a response.
Behavioral Segmentation
The division of a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.
Retail Store
A business establishment that sells goods to consumers, typically in small quantities for personal use.
Usage Rate
The quantity consumed or patronage (store visits) during a specific period. Frequency marketing focuses on usage rate.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.
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