Examlex
The tendency to base decisions on information that most readily comes to mind is
Pretax Profit/EBIT
Earnings before interest and taxes, a measure of a company's profitability that excludes interest and income tax expenses.
Asset Turnover Ratio
A financial metric that measures the efficiency of a company's use of its assets in generating sales revenue.
Current Ratio
A liquidity measure that compares a company's current assets to its current liabilities.
Return-On-Sales Ratio
A financial metric that calculates how efficiently a company is generating profits from its revenue.
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