Engineer Phinegan Tatarchuk Likes to Use Analogy During the Creative

question 39

Multiple Choice

Engineer Phinegan Tatarchuk likes to use analogy during the creative process of developing new products. When Tatarchuk does this, he is

• A)representing objects on the basis of metaphors.
• B)comparing two things based on similarities.
• C)comparing two things based on differences.
• D)combining two or more concepts into one.
• E)expanding familiar concepts into new ones.

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Definitions:

Opportunity Cost

The cost of forgoing the next best alternative when making a decision.

Gardenburger

Typically refers to a brand or type of vegetarian burger made from garden vegetables, often used as a meat substitute.

Beer

An alcoholic beverage made from the fermentation of malted barley and other cereals, flavored with hops.

Budget Constraint

A concept in economics representing all the combinations of goods and services that a consumer can afford given their income level and the prices of goods.