Examlex
Gordon Allport thought that cardinal traits are _____.
Locus of Control
A psychological concept referring to the degree to which individuals believe they have control over the events in their lives.
Perceived Risk
The level of risk that a consumer associates with purchasing a particular product or service, which can influence their buying decision.
Conversion Rate
Percentage of consumers who buy a product after viewing it.
Compensatory Decision Rule
A decision-making process in which negative attributes can be compensated by positive ones, allowing for a balanced evaluation of multiple options.
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