Charlie Is Most Likely to Experience Cognitive Dissonance If He

question 94

Multiple Choice

Charlie is most likely to experience cognitive dissonance if he decides to buy the car that

• A)is black inside and outside, which might mean less maintenance, a good thing since he hates fussing with cars.
• B)is advertised as quick to accelerate up to 80 miles per hour, a feature that he looked for because he likes to pass slow drivers.
• C)received a high rating in customer satisfaction, which is important to him because his last car was a lemon.
• D)uses alternative fuel and is therefore environmentally friendly, something Charlie cares deeply about.
• E)is sleek and so much sexier than all the other cars but is also a gas guzzler and costs much more than he wants to spend.

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Definitions:

Selling Process

A series of steps taken by salespeople from initiating contact with potential customers to closing the sale and providing post-sale service.

Steps

Sequential phases or procedures followed to achieve a particular goal or complete a process.

Qualified Person

An individual who has the necessary skills, knowledge, certifications, or qualifications to perform a specific job or task.

Goods or Services

Products that can be physically touched or activities provided to customers, respectively, both of which satisfy consumer needs and wants.