Which Two Factors Are Critical to the Existence of the Carbon

question 9

Multiple Choice

Which two factors are critical to the existence of the carbon dioxide (CO₂) cycle on Earth?

• A)life and atmospheric oxygen
• B)life and active volcanism
• C)plate tectonics and liquid water oceans
• D)active volcanism and active tectonics

Gain insight into consumer touchpoints and the consumer journey map.

Apply the concept of Maslow's hierarchy of needs to marketing strategies.

Understand how personal, safety, social, and self-actualization needs influence consumer behavior.

Examine how marketing communications target different levels of needs according to Maslow's hierarchy.

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Definitions:

Opportunity Costs

The value of the best alternative forgone when a decision is made to pursue a particular course of action.

Mixed Costs

Mixed costs are expenses that contain both variable and fixed cost elements, changing in total with the level of activity but not directly in proportion to changes in activity level.

Sunk Costs

Costs that have already been incurred and cannot be recovered, and thus should not affect future investment or business decisions.

Variable Costs

Expenses that directly fluctuate in relation to the amount of goods produced or the volume of sales.