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The Practice of Inferring Needs and Preferences from a Consumer's

question 44

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as


Definitions:

Implied Warranty

A legal assumption that a product will meet certain standards of quality and reliability without being explicitly stated.

Contract

A legally binding agreement between two or more parties that outlines obligations and rights.

Implied Warranty of Fitness

A legal guarantee that goods sold will meet the specific purpose for which the buyer is purchasing them, even if not explicitly stated.

Implied Warranty of Merchantability

A legal presumption that a product sold will meet the buyer's reasonable expectations of quality and functionality.

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