For the Following Questions,refer to Figure S1

question 29

Short Answer

For the following questions,refer to Figure S1.1,which shows a portion of the sky visible in the early evenings in the fall.Note that five bright stars are labeled with lowercase letters and five constellations are labeled with capitals.A few hints are also given.

-Which bright star (lowercase letters)is Capella?

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Definitions:

Market-oriented Era

A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.

Value-based Marketing

A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.

Retailing-oriented Era

A period in business thought and practice focusing on the importance of retailing strategies and consumer relationships for organizational success.

B2C

Business-to-Consumer, a sales model in which products or services are sold directly from a company to the end consumer.