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The so-called Olive Branch Petition to the king in 1775
Informational Influence
The process where individuals change their opinions or behaviors to align with those of a group or society, based on the information or evidence presented by the group.
Utilitarian Influence
The impact of practical and functional benefits on consumer decision-making, emphasizing the utility and usefulness of a product or service.
Brand Evaluations
The process by which consumers assess a brand's value, quality, and relevance to their needs, influencing their purchasing decisions.
Buyer
A person or entity that purchases goods or services for personal use, resale, or as part of industrial processes.
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