In John Gottman's Investigations, Was the Only Variable That Predicted

question 47

Multiple Choice

In John Gottman's investigations, was the only variable that predicted both marital stability and marital happiness among stable couples.

• A) refusing-to-accept influence
• B) low-intensity negative affect
• C) the amount of positive affect in the conflict
• D) anger

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Definitions:

Brand Loyalty

The tendency of consumers to continually purchase the same brand's products or services over time due to positive experiences and perceived value.

Market Segmentation Strategies

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to tailor marketing strategies effectively.

Advantages and Disadvantages

A comparison of the positive aspects and drawbacks of a particular decision, product, or strategy.

Business Buying Process

A series of decisions made by organizations while purchasing products or services for operational, production, or reselling purposes.