Examlex
The "five relationships" involve all of the following except
Online Configurator
A digital tool allowing customers to customize the features or components of a product according to their preferences before purchasing.
Product Attributes
The characteristics, features, and qualities that define a specific product.
Interactive Marketing
A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.
Media Richness
The ability of information transmission channels to effectively convey complex messages.
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