Identify the Following Terms

question 91

Short Answer

Identify the following terms.
-Cao Cao and The Romance of the Three Kingdoms

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Definitions:

Communication Researchers

Scholars and professionals who study the processes, modes, media, effects, and strategies of human communications, aiming to understand and often improve communication practices.

Quantitative Research

A research method that relies on numerical data and statistical methods to understand phenomena and test hypotheses.

Ethos

Ethos represents the character or credibility of the speaker or writer as presented to the audience, fundamental in persuasive communication.

Emotional Appeals

Techniques used in communication and advertising aiming to elicit an emotional response from the audience to persuade or influence them.