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What is the difference between a "job description" and a "job specification"?
Brand Engagement
A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.
Brand Persona
A representation of a brand's identity, character, and values as perceived by its audience.
Audience Specialization
The process of tailoring content, products, or services to meet the specific needs or interests of a particular segment of the market.
Social Objects
Items or concepts in social media that people engage with and talk about, which can form the basis of community building and interaction.
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