Instructions: Explain/Define the Following Terms

question 15

Essay

Instructions: Explain/Define the following terms.
Oman

Understand the concept and significance of self-esteem and its role in personal development.

Differentiate between internal and external locus of control and their impact on behavior and perception.

Recognize the influence of self-talk, self-image, and role models on shaping one’s self-concept and self-esteem.

Identify the effects of conditional positive regard and the terms introduced by psychologists in understanding self-esteem.

---

Definitions:

Marketing Message

The core idea or theme that a brand or company communicates to its audience, intended to influence perceptions and encourage a desired action.

Purchasing Process

The series of steps taken by an individual or organization to acquire goods or services, from need identification to payment.

Emotional Appeals

Persuasive techniques that attempt to influence an audience by appealing to their emotions rather than logic or reason.

Logical Appeals

Arguments or persuasive techniques that use reasoning and evidence to convince an audience.