Instructions: Explain/Define the Following Terms

question 5

Short Answer

Instructions: Explain/Define the following terms.
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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.

Consumer Demand

The desire and willingness of consumers to purchase goods and services at various price points, influencing market dynamics and pricing.

Internal Marketing

Refers to a company's efforts to train, motivate, and equip its employees to serve its customers better.

Product Management

The organizational function responsible for the strategy, roadmap, and feature definition of a product or product line throughout its lifecycle.