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The Most Important African Network of Cultural E Xchange Was

question 24

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The most important African network of cultural e xchange was


Definitions:

IMC Program

Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.

Implementation Phase

The stage in a project where plans are put into action or executed.

Posttest the Promotion

The evaluation process of a promotional campaign after its execution to assess its effectiveness.

Design the Promotion

The process of planning and creating marketing activities to boost product or service sales.

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