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Please define and then explain why so called "points of convergence" are so important to organized crime groups.
Potential Profitability
The capacity of a business venture or investment to generate earnings and achieve financial success.
Under-served Markets
Markets or segments that have insufficient access to products, services, or resources, often due to economic or geographic reasons.
Choosing a Segment
involves selecting a specific part of the market to focus on, based on certain criteria like demographics or behavior.
User Persona
A semi-fictional character created by businesses to represent the different user types that might use a service, product, site, or brand in a similar way.
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