Examlex
What are the three major characteristics of the source affect persuasion?
Projective Test
A personality test, such as the Rorschach or TAT, that provides ambiguous images designed to trigger projection of one’s inner dynamics.
Identification
The psychological process of associating oneself with certain groups, ideals, or characteristics, often as a means of understanding one’s place in the world.
Parents' Values
The beliefs, principles, and moral standards that parents consider important and seek to instill in their children.
Superegos
The component of Sigmund Freud's psychoanalytic theory that represents the ethical or moral self, guiding behavior to conform with societal norms and values.
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