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Explain Adams' theory of inequity.
Cost Leader
A company that gains a competitive advantage by offering its products or services at a lower price than its competitors without sacrificing quality.
Support Activity
Activities within an organization that assist in providing value to customers but do not directly contribute to the primary product or service.
Inbound Logistics
Inbound Logistics refers to the transport, storage, and delivery of goods coming into a business, an essential component of supply chain management, focusing on receiving and handling materials and supplies.
Competitive Forces Model
A business framework devised by Michael Porter that analyzes competitiveness by recognizing five major forces that could endanger a company’s position.
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