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_____ is the process of modifying behavior by following specific behaviors with positive or negative consequences.
Net Income
The total earnings a company makes after all expenses and taxes have been deducted from revenue.
Stockholders' Equity
Stockholders' equity represents the residual interest in the assets of a corporation after deducting its liabilities, essentially the net worth attributable to shareholders.
Note Payable
A legal obligation representing a loan or promissory note that requires the borrower to repay the lender a certain amount of money at a future date or on demand.
Cash Payment
A transaction in which money is paid immediately at the time of purchase, not on credit.
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