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_____ is the first step in the decision-making process.
Birds-Of-A-Feather Effect
The tendency for individuals to associate and bond with others who are similar to themselves in terms of attitudes, values, and characteristics.
Saturation Effect
A phenomenon where, after a certain point, an increase in some stimulus does not lead to a further change in response.
Foot-In-The-Door Effect
A persuasion technique that involves getting a person to agree to a large request by first setting them up by agreeing to a modest request.
Foot-In-The-Door Technique
A persuasion strategy where compliance with a small request is followed by a larger request, leveraging the principle of consistency to increase the likelihood of agreement to the second request.
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