Coercive Power Is Power Based on an Agent's Ability to Control

question 61

True/False

Coercive power is power based on an agent's ability to control rewards that a target wants, such as salary increases, bonuses, and promotions.

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Definitions:

Product Form

Product form refers to the physical characteristics and features of a product that distinguish it from other products in the market.

Product Class

A broad category of products that serve a similar function or are targeted at a similar market, such as electronics or personal care items.

Product Adoption

The process by which a new product or service is accepted and used by the market.

Product Proliferation

The increase in the number and variety of products offered by a company or in a market, often leading to greater choice for consumers but also increased complexity and competition.