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Differentiate between intergroup conflicts and intragroup conflicts.
Consumer-Generated
Content or data created by customers or end-users, typically referring to reviews, feedback, or online discussions about products or services.
Marketing Influence
The effect that marketing activities have on consumers' purchasing decisions and behavior.
Interactive Mediums
Platforms or channels that allow for two-way communication between users, typically involving digital technology.
Virtual Brand Communities
Online groups formed around the loyalty to and interest in a specific brand, fostering interaction among brand enthusiasts.
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