The Two Underlying Dimensions of the Organizational Culture Inventory (OCI)are

question 85

Multiple Choice

The two underlying dimensions of the Organizational Culture Inventory (OCI) are:

• A)values and symbols.
• B)task/people and security/satisfaction.
• C)artifacts and assumptions.
• D)technical/human orientation and short-term versus long-term time.

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Definitions:

Marketing Goals

Objectives that a company or organization aims to achieve through its marketing activities, usually defined in terms of sales volume, market share, or profit margin.

Firm's Vision

Represents the strategic direction and aspirations of a company, often encapsulated in a brief statement.

Share Of Wallet

The amount of a customer's total spending that is captured by a particular business or brand.

Growth Potential

The capacity for future expansion or increased profits within a company or industry.