Examlex
Identify the following terms.
-Marco Polo's Travels
Buyer Decision Process
The steps a consumer goes through, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Post-Purchase Processes
The series of steps and activities that occur after a consumer has bought a product, including evaluation of satisfaction and potential for repeat purchase.
Consumption Awareness
Consciousness regarding the impact of one’s consumption habits on economic, environmental, and social aspects.
Differentiated Marketing
A marketing strategy in which a company targets several market segments with a unique product or service offering for each.
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