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Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Racial Slavery
Value-oriented Marketers
Marketers who focus on delivering not only high-quality products but also added value to satisfy customer needs and build loyalty.
Perceived Customer Benefits
The advantages or value that consumers believe they gain from purchasing and using a product or service.
Standard Markup
The routine addition of a set percentage to the cost of goods to establish the selling price, commonly used in retail to ensure profitability.
Effective Pricing Decisions
The strategic determination of product prices to maximize profits and meet market demand.
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