Instructions: Identify the Following

question 105

Short Answer

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Albany Plan of Union

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Definitions:

Head-to-head Positioning

A marketing strategy where a company directly competes with another by targeting the same customer base with similar products.

Trading Down

Reducing a product’s number of features, quality, or price.

Repositioning a Product

The process of changing the market's perception of a product by altering its marketing strategy, including its image, value, or target audience.

Downsizing

The process of reducing a company's workforce or the scale of its operations to cut costs and improve efficiency, often leading to layoffs.