Instructions: Identify the Following

question 50

Short Answer

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Alexander McGillivray

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Definitions:

Target Market(s)

A specific group of consumers at whom a company aims its products and services, identified by demographic, geographic, and psychographic characteristics.

Segmented Markets

Markets divided into distinct groups of consumers with similar needs or characteristics for targeted marketing strategies.

Factors

Elements or components that contribute to a particular outcome or situation.

Competitive Advantage

A situation or factor that gives a business an advantage or a better standing over its rivals in the industry.