Instructions: Identify the Following

question 9

Short Answer

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
William Tiler Johnson

Recognize the factors that influence the valuation of Internet companies.

Understand the relationship between earnings yields, Treasury yields, and stock valuations.

Distinguish between market value and book value and their implications for investment.

Understand the relevance of price-to-sales ratios in different phases of the industry life cycle.

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Definitions:

Mary Cover Jones

An early psychologist known for her work in desensitization therapy, helping to lay the foundation for behavior therapy.

Joseph Wolpe

A South African psychiatrist best known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders.

Virtual Reality Exposure Therapy

A counterconditioning technique that treats anxiety through creative electronic simulations in which people can safely face their greatest fears, such as airplane flying, spiders, or public speaking.

Aversive Conditioning

A type of behavior conditioning where an unpleasant or painful stimulus is used to reduce the likelihood of a behavior reoccurring.