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The "money question" of the 1870s was the question concerning
Proactive
Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.
Reactive
Describes a response to events or situations rather than initiating or influencing them.
Customer Needs
The wants or requirements that consumers express to have satisfied by purchasing goods or services.
Black Box Model
A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.
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