Instructions: Identify the Following

question 74

Essay

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Paul Robeson, Langston Hughes, Alain Locke

---

Definitions:

Brand Strength

The extent of brand recognition and loyalty that a brand has, influencing its market performance.

Performance

The degree to which an individual, group, or organization meets its objectives and achieves results effectively and efficiently.

Marketing Communications

A subset of marketing that focuses on disseminating information or messages about a product, brand, or company to its target customers.

Brand Equity

Brand equity refers to the value a brand adds to a product or service, based on consumer perceptions, recognition, and loyalty.