Instructions: Identify the Following

question 70

Essay

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Dr. Martin Luther King, Jr., the Southern Christian Leadership Conference

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Definitions:

Target Market

A specific group of potential customers at whom a company aims its products and services.

Post-it Flag Highlighter

A stationery tool that combines the features of a highlighter and removable page markers for annotating and marking important information in documents.

Product Line

A group of related products marketed by the same company that function in a similar manner, are sold to the same customer groups, and marketed through the same types of outlets.

Marketing Concept

A business philosophy suggesting that to achieve organizational goals, a company must anticipate and satisfy customers' needs and wants better than its competitors.