Instructions: Identify the Following

question 98

Essay

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Hurricane Katrina

---

Definitions:

Comparison Shop

The practice of comparing prices and characteristics of similar products or services in different outlets before making a purchase.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, and competitors.

Marketing Efforts

Actions taken by a company to promote its products or services to reach its target audience and achieve marketing goals.

Marketing Concept

A business philosophy that emphasizes understanding and meeting the needs and wants of customers through the creation of value.