Instructions: Identify the Following

question 84

Short Answer

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
John Kerry

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Definitions:

Brand Personality

The set of human traits or characteristics associated with a brand, shaping consumer perceptions and relationships with the brand.

Stalk-And-Ambush

A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.

Repositioning

The strategic process of changing the market position of a product or brand to target new markets or change the perception among the existing customer base.

Animism

The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence or life force.