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Elsa, who suffers from depression and difficulty controlling impulses, has been taking a medication that increases her level of serotonin. In comparison to before she started the medication, Elsa most likely:
Segmentation Bases
Criteria used to classify and divide a overall market into smaller, more homogenous groups based on shared characteristics such as demographics, psychographics, or behavior.
Psychographic Categories
Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.
Consumer Consumption
The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.
Market Segmentation
Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.
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