Examlex
Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Stephen F. Austin
Brand Attributes
Characteristics that define the essence and distinctive personality of a brand, influencing how consumers perceive it.
Brand Loyalty
The degree of consumer dedication and preference for a particular brand, often resulting in repeat purchases over time.
Brand Equity
The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.
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