Examlex
The "what?" of a behavioral assessment focuses on:
Dominant Message
The primary or most prominent message communicated to an audience, typically intended to influence or inform.
Phatic Function
One of Jakobson’s semiotic functions. Keeps participants in communication “on track” by establishing how communication will take place.
Semioticians Study
The examination of signs and symbols as significant elements of communication and the ways they are interpreted within cultural and social contexts.
Interpretation and Meaning
The process of explaining or providing the significance of something, such as data or events, often involving personal judgment or contextual analysis.
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