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The decision to use either the Kuder-Richardson 20 (KR 20) or the Kuder-Richardson 21 (KR 21) is based on whether:
Promotional Mix
The combination of marketing communication tools a company uses to pursue its marketing objectives, such as advertising, sales promotion, public relations, personal selling, and direct marketing.
Promotion Decision Process
A series of steps a company undertakes to conceive, plan, and execute promotional activities to market its products or services.
Steps
Sequential actions or procedures followed to achieve a particular end.
Promotion Program
A comprehensive strategy incorporating various promotional tools and activities to boost market presence, customer engagement, and sales performance.
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