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In evaluating an instrument for content bias, practitioners need to:
Competitive Superiority
The advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Segment Attractiveness
Evaluation of a market segment based on criteria such as size, growth, profitability, and compatibility with business objectives.
Selected Specialization
A strategy where a business focuses on a particular market niche or product category to gain a competitive advantage.
Product Specialization
A strategy focusing on the production and sale of a limited range of products or services to fulfill specific consumer needs and preferences.
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