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MAP QUESTIONS
Instructions: Choose the letter on the accompanying map of Indochina that correctly identifies each of the following:
Phnom Penh
Demographic Variable
Characteristics of populations, like age, gender, income, and education, which are used in segmenting markets.
Family Size
A demographic term referring to the number of individuals living in a single household, categorized by nuclear, extended, or other variations.
Behavioral Segmentation
The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.
Psychographic Segmentation
This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.
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